Aisen Factory
Foshan Aisen Electric Appliance Co., Ltd.
Foshan Aisen Electric Appliance Co., Ltd. (AISEN ELECTRIC) is the world's most professional manufacturer of multi-functional cookers. It holds a leading position in the ODM field of multi-functional cookers, ranking first in global shipment volume, and enjoys the industry reputation of "Half of the world's multi-functional cookers are made by Aisen". Relying on its professional strength and innovative capabilities, it provides high-quality products and services to the global home appliance market.
I. Core Advantages: Building Competitive Barriers from Multiple Dimensions
1. Professional R&D and Innovation Capabilities
The company has a professional R&D and design team. The chief engineer has over 15 years of experience in the home appliance industry, and the company has accumulated 189 patents in total, including 2 invention patents, 55 utility model patents, and 132 design patents. All products are independently designed and manufactured with self-developed molds by the company, and it has never stopped its pace of innovation, launching new products continuously every year. As the first enterprise in the industry to adopt heating plate structure for heating in the field of multi-functional cookers, it has innovatively launched baking trays with widened edges and "Love Couple Trays" (different from the conventional 6-compartment pancake trays on the market). The unique design of the steam baking tray has also obtained a utility model patent, constantly breaking through the boundaries of product performance and user experience.
2. Extreme Product Focus and Quality Control
Adhering to the concept of "Professionalism comes from concentration", Aisen has made in-depth efforts in the field of multi-functional cookers. It offers up to 300 models in its single-product series, covering full specifications such as mini, standard, and large sizes to meet the needs of different scenarios. The company pursues product upgrading from "80 points to 98 points". At present, the total sales volume of multi-functional cookers has exceeded 120,000 units, with a return rate of only 0.05%. It has established a strict quality control system covering the entire process from raw material inspection to finished product shipment, ensuring the stable quality of each product.
3. Full-Chain Production and Efficient Delivery
Relying on an integrated supporting factory that covers "product design, mold development, injection molding, die-casting, and assembly", the company realizes independent control of the entire industrial chain, which not only enables precise control of product costs but also ensures production efficiency. In terms of delivery speed, the delivery cycle for new orders is approximately 45 days, and only 30 days for repeat orders, providing strong support for customers to quickly respond to market demands.
4. Humanized Detailed Design
The product details fully reflect humanized considerations. For example, the hidden screw design of the lid handle enhances aesthetics; 7 types of baking trays are available to adapt to diverse cooking needs; the innovative design of baking tray shapes strengthens product selling points; and the thickened edge design of die-cast aluminum baking trays improves durability and user experience, allowing the products to exceed user expectations in details.
II. Production and Scale: Strength Supports Global Supply
1. Complete Hardware Facilities
The company's factory covers an area of over 8,000 square meters, with 3 production lines and approximately 100 employees. It is equipped with professional experimental equipment (such as automatic bursting strength testers, salt spray testers, electric thermostatic drying ovens, etc.), and also has a complete hardware system including exhibition halls, production and assembly lines, supporting factory facilities, and warehouses, ensuring production and display needs.
2. Leading Qualifications and Production Capacity
The factory has passed international certifications such as ISO9001, ISO14001, and BSCI. Its products have obtained authoritative certifications from multiple countries, including ETL, Pro65, FDA, CE, CB, RoHS, CCC, KC, PSE, WEEE, and REACH, which can meet the access standards of different global markets. Currently, the company's annual sales revenue reaches 100 million RMB, with an annual output of 500,000 multi-functional cookers and 200,000 waterless cookers, possessing strong global supply capabilities.
3. Industrial Chain Integration Capabilities
To further optimize costs and supply chain stability, Aisen has held stakes in die-casting factories, injection molding factories, and hardware factories, realizing independent production of core components, controlling product quality and delivery cycles from the source, and improving overall operational efficiency.
III. Markets and Customers: Global Layout and Extensive Cooperation
1. Global Market Coverage
In 2022, the company's products have been sold to many regions around the world, with 55% in the European market, 18% in the Asian market, 11% in the North American market, 8% in the Australian market, 5% in the South American market, and 3% in the African market. It has formed a diversified global market layout and been deeply integrated into the international home appliance industry chain.
2. High-Quality Customer Matrix
With reliable quality and services, Aisen has accumulated a large number of well-known domestic and foreign customers. International brands include Panasonic, SHARP, SONY, Cuisinart, Hamilton Beach, DAEWOO, LOCK&LOCK, etc.; domestic brands include Joyoung, LIVEN, NetEase Yanxuan, JD.com Private Label, vatti, etc. The cooperation covers multiple fields such as home appliance retail, e-commerce platforms, and professional kitchenware brands.
IV. Development History: From Accumulation to Leadership
- 2013: The company was established, initially focusing on the production and sales of kettles, light wave ovens, and induction cookers, with the main market in Southeast Asia.
- 2014: Established its own production lines, independently developed molds for the production of electric ovens, electric pressure cookers, ice cream makers, and juicers, and expanded its products to overseas markets.
- 2016: Moved to a new office space, launched the R&D of waterless cookers and multi-functional cookers, with sales mainly in overseas markets.
- 2017: Entered the domestic market, undertook domestic OEM and ODM business, and initiated the dual-drive development of domestic and overseas markets.
- 2018: Held stakes in die-casting, injection molding, and hardware factories, realizing vertical integration of the industrial chain.
- 2021: Moved to self-owned premises, expanded the production base, and further improved its ability and scale to serve customers.
V. Main Products: Diversified Product Expansion
In addition to the core product of multi-functional cookers, the company has also deployed product categories such as waterless cookers, outdoor camping electric grills, mini multi-cookers, digital multi-cookers, electric woks, basic multi-cookers, and electric hot pots, forming a rich product matrix. These products cover the needs of multiple scenarios such as daily home cooking and outdoor camping, continuously expanding the boundaries of home appliance products.
In the future, Aisen will continue to adhere to its positioning as "the world's most professional manufacturer of multi-functional cookers", deepen technological innovation and quality upgrading, and provide higher-quality home appliance products and solutions for global customers and consumers.
